1950s Deadstock Bullet Bra by Lovable 10B/32B


Availability: In stock

A delightful piece of deadstock vintage lingerie in pastel yellow with original pink tag by brand Lovable. This is an authentic bullet bra with cone shaped cups coming to points and is essential to recreate that 1950s-1960s silhouette, whether for a daywear shirtwaist or an evening cocktail gown. This specific design in wireless and has moulded cups with a horizontal seams with an elastic panel at front chest and also at the two back sections of net by the hook and eye closures. The cups and partial side panels are lace covered. The satin bands below the bust are non-stretch as are the nylon straps. The straps are adjustable at the front and the band has two hook and eye sizes. The store label says “It costs so little to look Lovable only $3.99”. The elastic is in good wearable condition and could be replaced easily in the future.

The Lovable Brassiere Co. was an international brand but had individual manufacturers and as such this piece was made here in New Zealand. One of Lovable’s taglines was “each as efficient as they are pretty…”.

Fits like modern size 32B/10B Size S (you probably won’t fill the bra all the way to the points of each cup. Women often wore triangular pads to stuff the points of their bullet bras!)

Measurements (lying flat):

Shoulder straps width 21cm

Shoulder straps max length 39.5cm

Overbust 90cm but this measures the extreme ‘points’ and is best for a B cup

Cup interior 17cm

Cup diameter 13cm

Underbust second closure 61-73cm

Underbust first closure 59-70cm

Label: Lovable “Lace-N-Lovely” Made in NZ L945 32B

Provenance: Sourced from NZ

Condition: Near-mint- in unworn condition. The only flaw is there is a crease in the moulding of the left cup which may be able to be steamed out.